5 Reason Why Your Business Need Video Marketing
To survive and thrive in this competitive world of marketing, marketers need modern technologies to market their brands.
One of the top methods of marketing is Video Marketing. Video marketing is becoming popular these days.
Video marketing is the best way to reach a wider audience in less time and also in a cost-effective way. Unlike the old days when brands needed to market them through the very costly newspaper ads, but nowadays any brand whether it is small or large level can use videos to upscale their brand in a small amount of time.
Following are the five reasons to use video marketing in your next marketing strategy ;
1. Improve SEO
The websites which incorporate videos in their blog posts rank better in google search results. Google wants to satisfy users by providing useful content which is easy to understand and that is possible through videos along with written content.
The attention span of users is getting lower and lower but videos are very powerful in capturing user’s attention.
The text plus visuals like videos by combining improve the user experience and help improve ranking in google’s top search results.
According to research, 85% of marketers say that video is an effective way to get attention online.
86% of marketers say that video has helped them increase traffic for their website.
When the users find correct information along with videos you provide then the users will stick to your content for a longer time and thanks to the videos you provide they will become your permanent customer that ultimately generates more sales and revenue.
By watching your video whether it be on Facebook, Instagram, or youtube the chances are the user will most likely move towards your website too and share your content and catch more eyeballs that ultimately rank better on google and increase site traffic.
2. Videos Converts Better
If you add videos about your product the consumer will find it useful and most likely buy your product or services due to the value you provide through video.
The value you provide to your viewers by videos builds and fosters a relationship between your brand and customer.
Using videos help consumers in their buying decision that’s why videos have better ROI(return on investment).
Everyone loves videos and billions of hours of content are seen by people daily on youtube that’s why most people share videos daily and more people become aware of new brands due to the power of videos.
According to research, over 70% of viewers say that youtube makes them aware of new brands.
93% of brands got a new client because of video on social media.
Videos help marketers in generating more leads.
Now you are aware of the power of video marketing and considering videos into your next marketing campaign can change the game.
3. Videos Are More Attractive
Video can grasp attention quickly and far better than static images and written text.
People retain more information from videos. According to research, viewers say that they retain 95% of information obtained through videos.
Using videos in your landing pages keeps users stick to your content for a long time that will increase the dwell time and well engage the users and your potential customer.
Videos provide information 60,000 times better than the text and users find it entertaining, informative, and useful.
Using videos feels authentic and real and builds loyalty between customers and the brand.
Video reach more audience in less time that’s why most brands are planning to use videos in their next marketing strategy and if you are one of them then congratulation.
Unlike another costly advertisement, video marketing requires little investment but brings huge benefits to your business in less time and also reaches a wider audience.
The message sends via videos are very easy to understand and can become popular or viral in a short amount of time.
So, in 2021 videos should be your number one priority and is a must-have factor of your marketing arsenal because of their huge demand in this internet age.
4. Emails Containing Videos Converts Better
Marketers and brands using videos in their emails get 19% more open rates than without a video.
Taking advantage of the fact that users have a very low attention span of few seconds but videos catch their attention quickly and kind of force them to open your email.
The emails containing videos draw the user's attention and hook them. Subscribers find emails captivating and useful it contains videos.
The salesy emails irritate the subscriber and users find it annoying but the emails having a short video makes them interesting and well engaged the users and viewers.
The email receiver finds it helpful if it contains a short video of a product or service which saves their time and understands the purpose of sending emails which helps solves their problem. In the end, it’s a win/win for both sender and receiver.
Videos can become popular and viral fastly and also convey the message effectively which the potential customer understands easily.
Videos are an interesting and popular way of conveying messages and due to their popularity, ultra virally factor, and high social shares it also has good effects on Google search ranking.
If you run a video email campaign consist of short video series of products and their usage and have an attractive CTA[CALL TO ACTION] then it will encourage the users to take action and builds your brand.
5.Increase Social shares
People find videos captivating and useful and most likely share that video on social media which they like.
Many users buy products or services by watching videos about that on social media.
Research says that 60 % of consumers who made a purchase from a brand found out or discover them on social media.
People spend most of their time online on social media platforms like Facebook, Instagram, linked in, Pinterest, and other social platforms and as a result, they become aware of new brands.
1 out of 4 consumers make a purchase or buy a product by watching a story on Instagram.
Because of the cost-effectiveness of using videos for marketing purposes, marketers have planned to use videos in their marketing strategy on Instagram by 2021.
Videos go viral in a few splits of seconds whether on youtube, Facebook, or Instagram that’s why users share the videos on social media when finding them useful, interesting, and fascinating.
People watch 2 million videos just on Twitter daily.
Marketers have planned to invest in Facebook for marketing their brand by next year.
70% 0f marketers planned to use video marketing on Facebook.
People love watching videos and love to share that that’s why brands are willing to invest in video marketing so that more people watch their videos and more people become aware of their brand.
Conclusion,
So now it's obvious that videos are a must-have factor for the marketers in their marketing strategy in2021.
Videos are a cost-effective way to reach a wider range of audiences in less time and in an interesting fashion.
If a person searches something on a search engine and find a video about that search query along with the written content then most likely he/she will watch that video and stick to your content and become your permanent subscriber/follower/customer.
Videos with the written content rank on top of Google search result pages and increase the site traffic.
Videos build authenticity and increase the customer-brand relationship.
In contrast to other costly advertisements, video marketing is a cost-effective and powerful way of conveying a message and has higher ROI[Return On Investment].
Now in 2021, we can't ignore the power of videos for marketing purposes due to the popularity they gained.
Emails having videos or consists of videos grasp the user's attention and convert better.
The video content is the best way of conveying a message and solve the potential buyer's problems and satisfy them.
Videos with massive social sharing catch more visitors' eyeballs and increase brand awareness which generates more site traffic, more leads, and ultimately generates more sales and revenues.
If your brand hasn’t yet used videos for your brand's marketing then you are missing your bright future and you should use this method as quickly as possible to be successful.
Comments below and let me know your thoughts and tell me what is your next step to stand out of the crowd.
